Will Ahmed is the founder and CEO of Whoop, the wearable device that monitors your recovery, sleep, training, and health. Will launched Whoop in 2012 whilst he was at college. As an athlete himself, he was constantly overtraining, and as a result, got interested in how he could prevent it by learning more about his own physiology.

Ten years on, Whoop has a valuation of $3.6 billion, some and 500 employees. So how did the guy who crafted an empire around dialling in good-for-you habits get there? What did he learn along the way? What does the future hold for wearable tech? What were his lessons to high performance?

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Peter Baker

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