Peter Adams

Peter Adams, Senior Writer at Marketing Dive, dives into the ever-changing landscape of marketing. He discusses how economic shifts and AI advancements are reshaping strategies, emphasizing the importance of brand loyalty and values. Amidst a bifurcated consumer market, he highlights the need for brands to innovate and adapt, such as PepsiCo's identity overhaul and Walmart's nostalgic Grinch campaign. Adams also explores the role of AI in influencing consumer choices and the challenges brands face in responding quickly to cultural moments.