Pete Markey
Award-winning marketing leader and former Chief Marketing Officer at Boots UK, with extensive experience in data-driven marketing, direct mail, and customer loyalty across multiple major brands.
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Jul 17, 2025 • 14min
Ep 3: Create impactful campaigns fueled by data with former Boots CMO, Pete Markey
Pete Markey, award-winning marketing leader and former Boots CMO, talks about using data-driven direct mail to cut through digital noise. He shares why physical mail creates the right customer moment. Short stories cover targeted re-engagements, personalised pricing packs, and how mixing mail with digital boosts loyalty and response.
