Pete Jimison, CEO and Founder of Frequency, shares insights on the growing significance of podcast advertising, which, despite its potential, still struggles for a share of marketing budgets. He delves into the challenges of scaling host-read ads, emphasizing their authenticity for brands. Pete introduces Frequency's innovative Automated Direct solution, which streamlines the ad process and enhances measurement. He stresses the importance of varied audio strategies for brands, leveraging AI for quality assurance and dynamic personalization to better engage listeners.
