Perry Philipp, Chief Data Officer at Entain and a veteran in management consulting, dives into the intriguing transition from COO to CDO. He shares insights on the risks of long-term change programs and why centralization isn't always the key solution. The discussion also highlights common business challenges, the importance of data literacy, and effective communication in forging data-driven strategies. Philipp emphasizes viewing data as a vital organizational asset and celebrates the successful global Snowflake migration, showcasing teamwork and innovation.