Penny Sansevieri

Penny Sansevieri is the Founder and CEO of Author Marketing Experts, Inc., and a best-selling author known for her expertise in book marketing. She emphasizes that consistency is the foundation of real business success, urging entrepreneurs to focus on their strengths and avoid distractions. Penny highlights the value of writing a book as a unique marketing strategy that elevates perceived authority. She also discusses the importance of meaningful engagement over social media metrics, encouraging focused interactions that drive growth.