Peggy McCann

Peggy McCann, Chief Media Officer at GSD&M, dives into the vibrant world of retail media networks at this year’s Cannes Lions Festival of Creativity. She highlights their rise, emphasizing how they’ve evolved from mere conversion tools to key players in the entire marketing funnel. McCann discusses the importance of first-party data and emotional connections with consumers. As advertising faces economic challenges, she underscores the need for flexible strategies and collaboration between brands and retail partners to truly drive engagement.