Peggy Liu
Ben L. Fryrear Chair in Marketing and Associate Professor of Business Administration at the University of Pittsburgh Katz Graduate School of Business
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Jan 12, 2024 • 34min
Ep. 6 - From Friends to Co-Authors with Kaitlin Woolley and Peggy Liu
Kaitlin Woollley from Cornell and Peggy Liu from University of Pittsburgh talk about their paper on consumer perceptions of product quality based on company size. They discuss the evolution of their initial idea, the role of lay theories and reviews in refining the study, collecting data for the final study, surprising findings, and handling project rejection.
