Peg Roberts

Peg Roberts, daughter of Kay Zufall, shares the fascinating journey of transforming an ordinary wallpaper-cleaning putty into the beloved children's toy, Play-Doh. She recounts how her inventive mother noticed her children's enjoyment in crafting with the putty, prompting a dramatic shift in marketing strategy. From convincing her brother-in-law to pivot the business to coining the catchy name and even the fragrance, Peg reveals the behind-the-scenes magic. Play-Doh's explosive popularity and rich legacy are examined, sparking nostalgia and delight.