Peer Naubert
Chief Executive Officer of Bundesliga International, responsible for the league's global media, distribution and marketing strategy and known for driving the Bundesliga's international growth and glass-to-glass production approach.
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Jan 28, 2026 • 29min
Inside the Bundesliga’s international media strategy
Peer Naubert, CEO of Bundesliga International, leads the league’s global media and marketing push. He discusses prioritizing brand equity, the glass-to-glass production model, how player nationalities shape international fandom, the UK YouTube and creator strategy to reach younger viewers, and tailored market distribution and partnerships to boost visibility worldwide.
