Pedro Pina

Pedro Pina, Vice President of YouTube EMEA, shares his expertise on the evolving landscape of media and creators. He discusses how traditional brands are shifting from questioning the value of partnering with creators to focusing on collaboration strategies. Pina reveals insights about YouTube's evolving Partner Sales Program and its challenges, emphasizing better training for creators. He also highlights the growing trend of YouTube content on television and why understanding audience engagement is key to the future of both creators and brands.