Pedro Pina
YouTube executive responsible for EMEA operations, focused on platform partnerships and creator-driven distribution, audience monetization, and product roadmaps.
Best podcasts with Pedro Pina
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Nov 26, 2025 • 28min
BBC STUDIOS + YOUTUBE A PARTNERSHIP CASE STUDY
Pedro Pina, a YouTube executive overseeing EMEA operations, teams up with Jasmine Dawson, SVP of Digital at BBC Studios, to discuss a groundbreaking partnership. They explore how YouTube amplifies global fandom and enhances traditional media, debunking myths about platform competition. Jasmine shares insights on turning BBC properties like Bluey and BBC Earth into fan-driven ecosystems. They emphasize the need for an audience-first approach, the value of creator collaboration, and the importance of experimentation in today's media landscape.
Jul 10, 2025 • 39min
CHANGING TV ON YOUTUBE with Pedro Pina
Pedro Pina, Vice President of YouTube EMEA, shares his expertise on the evolving landscape of media and creators. He discusses how traditional brands are shifting from questioning the value of partnering with creators to focusing on collaboration strategies. Pina reveals insights about YouTube's evolving Partner Sales Program and its challenges, emphasizing better training for creators. He also highlights the growing trend of YouTube content on television and why understanding audience engagement is key to the future of both creators and brands.
