Pedro Ferreira

Pedro Ferreira, a professor from Carnegie Mellon specializing in consumer behavior, joins the discussion on the impact of binge-watching. He explores how Netflix's binge-drop strategy contributed to its rise, while also examining the dark side—how binge-watchers often churn out faster. Ferreira shares intriguing research showing that weekly releases can retain viewers better and foster community engagement. The conversation dives into hybrid release strategies and the future of content consumption as Netflix navigates its evolving approach.