Paulo Correa

CEO of C&A Brazil, a major fashion retailer with over 330 stores and $2 billion in revenue. Shares insights on AI-driven strategies for retail transformation.

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Mar 11, 2025 • 15min

AI & Retail Transformation: Insights from NRF 2025

Paulo Correa, CEO of C&A Brazil, shares his expertise as a leader in a fashion retail giant. He discusses how AI is revolutionizing retail by enhancing productivity and customer experiences. Correa highlights C&A's successful digital transformation and the importance of AI in optimizing pricing and inventory management. He also emphasizes customer-centric strategies, utilizing technology for tailored shopping experiences that blend online and offline interactions, pointing towards a brighter future for retail.

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