Pauline Brown, former chairman of LVMH, discusses the concept of aesthetic intelligence and how it helps companies stand out. She explains the importance of aesthetics in creating enjoyable experiences, using examples from Starbucks, Airbnb, and Apple. The podcast also explores the challenges and benefits of incorporating aesthetic intelligence in organizations, delves into individual preferences and cultural differences in taste, and emphasizes the significance of aesthetic intelligence in improving customer experience and well-being.