Pauline Brown

Pauline Brown, former chairman of LVMH, discusses the concept of aesthetic intelligence and how it helps companies stand out. She explains the importance of aesthetics in creating enjoyable experiences, using examples from Starbucks, Airbnb, and Apple. The podcast also explores the challenges and benefits of incorporating aesthetic intelligence in organizations, delves into individual preferences and cultural differences in taste, and emphasizes the significance of aesthetic intelligence in improving customer experience and well-being.

Pauline Brown, former chairman of North America for LVMH and author of "Aesthetic Intelligence," discusses the power of aesthetic intelligence in business. She argues that great leaders must tap into good taste to create memorable customer experiences that engage all five senses. Brown highlights transformative examples from brands like Apple and Starbucks, illustrating how unique sensory experiences set companies apart. She emphasizes the necessity of cultivating this intelligence across industries, including B2B, to drive success and foster deeper customer connections.