Join Alex Grieve, Chief Creative Officer at BBH, Chris Gallery of Mother London, Mel Arrow of McCann, and Paula Bloodworth, co-founder of Alien Baby, as they reflect on the lessons from 2024. They discuss how cultural moments, like Taylor Swift's impact, shape brand strategy. The panel debates the challenges of creativity in advertising amidst organizational layers, and the need for long-term partnerships. They emphasize the importance of authenticity in brand storytelling, showcasing examples from Burberry and Neurofen's innovative campaigns. Exciting ideas for 2026 also emerge!
