Paul Wraith

Paul Wraith, chief designer at Ford, is renowned for his work on the relaunch of the iconic Ford Bronco. He discusses the challenge of merging nostalgia with modern design, focusing on the vehicle's off-road capabilities. Wraith delves into the collaborative nature of automotive design, revealing how consumer feedback shapes innovations. He also highlights the balance between distinctive aesthetics and functionality in creating a modular vehicle. A fascinating look at both the design process and his personal inspirations rounds out the conversation.