Paul Wilson

Paul Wilson, CEO of GTM Systems and former ops leader at Marketo and Adobe, shares insights on operational challenges in large enterprises. He emphasizes the necessity of collaboration and aligned strategies to tackle these hurdles. The conversation dives into the differences between marketing and sales operations, highlighting the need for effective communication. Wilson also explores the innovative realm of campaign architecture and the transformative impact of AI on marketing. His reflections provide a wealth of knowledge for aspiring ops leaders.