Paul Williamson

Paul Williamson, a go-to-market guru who played a key role in scaling Plaid from $3M to $300M ARR, shares invaluable insights. He discusses the importance of creating 'forward-compatible' GTM roadmaps and iterating quickly through different versions. Paul highlights how to differentiate high-value clients from less promising leads using simple qualification processes. Daily standups foster rapid learning, while he emphasizes adapting compensation strategies to avoid skewing sales behavior. A must-listen for founders looking to effectively scale their revenue!