

Paul West
Founder of Fumb Games
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May 7, 2024 • 49min
Paying Players to Play
Ben Cousens, Chief Strategy Officer of ZBD, and Paul West, Founder of Fumb Games, discuss the integration of Bitcoin rewards in gaming to enhance player retention and engagement. They explore the effectiveness of financial incentives in player acquisition, cost-efficiency for developers, and the potential for alternative rewards like NFTs. The conversation delves into managing fluctuating Bitcoin prices, player segmentation, and the evolving landscape of gaming incentives.