Mike Payne, a manufacturing leader, and Paul Van Mader, a quality management expert, dive into the crucial role of customer service in the manufacturing world. They discuss how outdated practices can alienate customers and emphasize the transformative power of investing in transparent communication and robust systems. With tools like ProShop ERP, they highlight the shift from aggressive sales tactics to prioritizing customer relationships, noting that exceptional service is essential for business growth and customer loyalty in today's competitive landscape.