Paul Tran

Paul Tran, founder of MANSCAPED, shares his journey from startup enthusiast to entrepreneur behind a pioneering men’s grooming brand. He discusses identifying the untapped market for below-the-belt grooming and how rapid product iterations and customer feedback led to their first product selling out in two weeks. Tran reveals clever marketing tactics, from early TikTok ads to partnerships with UFC, and the importance of measuring brand impact alongside performance. He also touches on work-life balance and incorporating AI into creative processes for innovative content.