Paul Thomas

Paul Thomas, a seasoned internet entrepreneur with 25 years of experience, shares his journey in building successful subscription-based websites. He reveals how he pivoted from traditional content models, launching sites that now generate impressive revenues without relying on SEO. The discussion covers innovative traffic generation strategies, the importance of customer lifetime value, and the balance between free and premium offerings. Paul emphasizes social media's role in brand visibility and the key lessons learned throughout his entrepreneurial evolution.