Paul Shea, an expert in operational strategies, teams up with Chris Lowry, a seasoned professional in sales forecasting, to unpack the intricacies of accurate forecasting. They discuss the crawl-walk-run approach to building effective forecasting models and tackle the often tricky conversations between Sales and Operations. The duo also reflects on the vital balance of qualitative insights and quantitative data in dynamic markets, emphasizing the importance of clean data management and collaboration to achieve forecasts within 5% accuracy.