Joan Middleton, Digital Fundraising Manager at Starlight, Paul Seabrook, Founder of Beautiful Insights, and Steven Dodds, Managing Director of Beautiful Insights, discuss the SAFE Index, a groundbreaking tool for measuring supporter experience. They emphasize the emotional engagement in fundraising and explore innovative strategies for building deeper relationships with supporters. Listeners will learn how to overcome fundraising challenges and improve donor communication, transforming insights into actionable strategies for better engagement and outcomes.
