Paul Randall

Associate Director of Strategy at Speero with almost 20 years of experience in the CRO and experimentation scene. He focuses on helping businesses make better bets by refining their strategy and direction through experimentation.

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Jul 2, 2025 • 33min

Create a Growth & Experimentation Strategy with Paul Randall from Speero

Paul Randall, Associate Director of Strategy at Speero, brings nearly 20 years of experience in conversion rate optimization and experimentation. He discusses the vital shift from CRO to an experiment-led growth strategy. Topics include building effective experimentation systems, the importance of cultural buy-in, and making informed growth bets. Randall also highlights the significance of blending qualitative and quantitative insights and the rise of EXL meetups, fostering a vibrant community for collaboration and sharing best practices.

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