Paul Longo

Paul Longo, GM for AI in Ads at Microsoft Advertising, shares insights into the transformative role of AI in advertising. He discusses integrating ads into conversational experiences and the impact of AI tools on creativity in advertising and screenwriting. The conversation highlights the rapid evolution of AI-generated ads, exemplified by a recent NBA finals campaign, and the balance between efficiency and potential job displacement. Longo also outlines Microsoft's future vision for AI-driven digital interactions and the innovative Co-Pilot technology enhancing user engagement.