Paul Koetke

Paul Koetke, a consultant based in Switzerland, shares his journey to a four-day work week, emphasizing lifestyle first. He discusses overcoming burnout and how this new schedule boosted his focus and creativity. Paul highlights the importance of deep thinking time and setting boundaries with clients, turning productivity challenges into opportunities. He also talks about the trade-offs made for freedom over ego-based growth, transforming his business model to outcome-based pricing, and how living in a different time zone enhances his work-life balance.