Paul Knegten

Paul Knegten, a former CMO of Beeswax and ad tech marketing leader, shares his insights on the evolving landscape of marketing heading into 2026. He emphasizes that AI alone can't fix poor positioning and discusses the rising importance of founder-led communication over traditional brand messaging. Paul points out that buyers prioritize performance over transparency and reveals how many companies misdiagnose marketing challenges as product-market fit issues. He also highlights LinkedIn and major industry events as crucial channels for reaching decision-makers.