In this insightful discussion, sales experts Mark Cox, founder of In the Funnel Sales Consulting, Keith Rosen, a top global sales coach, and Paul Kleen, CEO of Pitchit, share their wealth of knowledge. They dive into the struggles of sales leaders balancing engagement and expectations while highlighting the need for a supportive coaching culture. The conversation explores the role of AI in transforming lead qualification and the importance of adapting to nonlinear buyer behaviors. Ultimately, they stress focusing on win rates over mere targets for sustained success.
