In this discussion, Paul Jones, founder of Cloudwater Brew Co., shares his journey of transforming the brewery into a leader in quality and social activism. He reflects on navigating the pandemic challenges while prioritizing employee safety over profits. Paul emphasizes his commitment to community support, from paying industry-leading wages to empowering emerging breweries. The talk also dives into brewing techniques for diverse styles, showcasing Cloudwater's dedication to innovation and flavor, all while fostering a stronger Manchester beer scene.