Paul Jauregui
Co-founder of BK Beauty, a successful beauty brand leveraging TikTok Shops for growth. He shares his experience in creator marketing and social commerce.
Best podcasts with Paul Jauregui
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16 snips
Nov 29, 2024 • 51min
Lessons From The #1 TikTok Shop Store In The US
Paul Jauregui, co-founder of BK Beauty, dives into the world of TikTok Shops and how they've revolutionized beauty marketing. He reveals the brand's journey from 2020 to 2024, emphasizing the power of creator collaborations and live events. Paul discusses leveraging influencer marketing to build strong relationships and the importance of personalized outreach. He also highlights the role of international talent in driving success within the beauty industry, showcasing how TikTok has transformed both product visibility and sales.
Jul 19, 2024 • 1h 7min
TikTok Shops and the Power of Radical Focus
Paul Jauregui, Co-founder of BK Beauty, shares insights on skyrocketing growth through TikTok, discussing SKU selection, the halo effect, and balancing business with family adventures. Topics include managing a booming business, leveraging TikTok for success, hero SKU focus, product sampling, discounting strategies, and navigating the TikTok landscape. The podcast explores the impact of TikTok exposure, optimizing conversions, and generating engagement in e-commerce.
