Paul Jauregui, co-founder of BK Beauty, dives into the world of TikTok Shops and how they've revolutionized beauty marketing. He reveals the brand's journey from 2020 to 2024, emphasizing the power of creator collaborations and live events. Paul discusses leveraging influencer marketing to build strong relationships and the importance of personalized outreach. He also highlights the role of international talent in driving success within the beauty industry, showcasing how TikTok has transformed both product visibility and sales.

Paul Jauregui, Co-founder of BK Beauty, shares insights on skyrocketing growth through TikTok, discussing SKU selection, the halo effect, and balancing business with family adventures. Topics include managing a booming business, leveraging TikTok for success, hero SKU focus, product sampling, discounting strategies, and navigating the TikTok landscape. The podcast explores the impact of TikTok exposure, optimizing conversions, and generating engagement in e-commerce.