Paul Jackson

Co-founder of Animal House Fitness and inventor of MonkeyFeet, an engineer and product designer who built a direct-to-consumer fitness brand that went viral after influencer mentions.

Best podcasts with Paul Jackson

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Nov 21, 2025 • 50min

The Blessing and Curse of a Hero SKU: Lessons from Building Animalhouse Fitness

Paul Jackson, co-founder of Animal House Fitness and inventor of the viral MonkeyFeet, joins to share insights from his fitness brand journey. He discusses the explosive sales surge following a Joe Rogan mention and the challenges of scaling a one-SKU business. Paul reflects on pricing experiments, navigating Amazon's impact, and combating knockoffs. He also emphasizes the importance of innovation, using custom GPTs for product development, and designing a life focused on wellness and family. A captivating blend of resilience and entrepreneurship!

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