Paul Irving

In this insightful chat, Paul Irving, Partner and COO at GTM Fund, shares how AI is reshaping go-to-market strategies for startups. He emphasizes that distribution has become the new competitive moat as technical advantages fade quickly. Paul provides practical advice on recognizing product-market fit, matching founders with the right operators, and leveraging niche channels like Facebook groups for outreach. He warns against generic strategies and highlights the importance of personalized connections in building effective go-to-market teams.