Paul Hartunian, a public relations expert, shares his secrets behind securing millions in free press. He unveils a proven formula for earning significant publicity without hefty ad costs. Hartunian highlights the power of creative storytelling and shares success stories, like a menswear brand that gained media hits without breaking the bank. He also reflects on his personal journey in mastering publicity and the importance of unique narratives for business visibility. Don't miss the insights on celebrity influence and the critical moment that shaped his strategy!