Paul Ganev
Vice President of Strategy, Business Development & Analytics at Surfline.
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Jan 24, 2024 • 43min
How to Succeed with Freemium and Hybrid Monetization — Paul Ganev, Surfline
Paul Ganev, VP at Surfline, discusses strategic pitfalls in modeling the market, the balance of freemium models, and monetizing through partnerships. Highlights include understanding serviceable addressable markets, price sensitivity, and growing freemium conversion rates. Ganev also shares insights on monetizing free users with ads and forming partnerships for exclusive benefits.
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