Paul G McManus

Paul G McManus, CEO of More Clients More Fun, helps financial advisors publish impactful books in just six weeks. He discusses how authorship can bolster trust and differentiate advisors in a competitive market. McManus emphasizes that books should be viewed as marketing tools rather than profit sources, and he shares effective strategies for launching and promoting them. He also explores the evolving audiobook landscape and the importance of concise writing in establishing authority. This insightful conversation reveals how leveraging authorship can significantly enhance client engagement.