Paul Counts

Ben Settle, an email marketing expert and contrarian thinker, teams up with Paul Counts, co-director of a mastermind program and descendant of Patrick Henry. They dissect Donald Trump's groundbreaking marketing tactics that transformed political advertising. The conversation highlights the importance of authenticity, effective messaging, and building email lists over social media followings. Listeners learn about leveraging adversity, simplifying marketing strategies, and creating genuine connections in entrepreneurship.