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Paul Brown
Cofounder and CEO of Inspire Brands, the parent company of Arby's, Sonic, Dunkin', Buffalo Wild Wings, Baskin-Robbins and others; known for leading brand turnarounds and creating the 'We have the meats' campaign that revitalized Arby's.
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Sep 25, 2025
• 53min
#258: Paul Brown, Cofounder and CEO of Inspire Brands – Sell what you sell
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Paul Brown, Cofounder and CEO of Inspire Brands, has a knack for reviving iconic brands like Arby's and Dunkin'. He shares lessons learned from his early jobs and consultancy, emphasizing clear messaging and cultural significance in franchises. Discover how the 'We have the meats' campaign transformed Arby's identity and his approach to menu quality at Buffalo Wild Wings. Paul also discusses the strategic use of AI, the importance of listening to franchisees, and the agility needed in today's fast-paced market, all while focusing on people and collaboration.
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