Paul Bonner

Senior Director of Marketing at Venable LLP and member of LMA's Education Advisory Council, providing practical perspective on how the Body of Knowledge reflects changes in legal marketing and firm practices.

Best podcasts with Paul Bonner

Ranked by the Snipd community

May 9, 2024 • 22min

#0018: (CCT) Cracking the Code: Understanding and Applying the new LMA Body of Knowledge in Legal Marketing

Holly Amatangelo, Education Director for the Legal Marketing Association, discusses the new LMA Body of Knowledge, a pivotal resource defining essential skills for legal marketers. Paul Bonner, Senior Director at Venable LLP, shares insights on how it fosters collaboration across different departments. They highlight the BoK's evolution in response to industry shifts like specialization and technology. Exploring its development process and practical application, they emphasize the importance of continuing education in legal marketing.

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app