Paul Baris

Paul Baris, Principal at Efficio, brings decades of expertise in procurement and logistics. He delves into the surprising disconnect between freight demand and rising shipping costs, attributing it to geopolitical factors and port congestion. Baris emphasizes the importance of network optimization and scenario planning for resilience amid tariff uncertainties. He also highlights key signals like tariff exposure and fuel prices that supply chain leaders should monitor to stay ahead in today's unpredictable landscape.