Patrik Devlin, founder of Wilde AI, dives into the world of data sharing and clean rooms, drawing on his rich background in software and data products. He discusses the evolution of QR codes, highlighting their marketing potential and rapid adoption during the pandemic. The conversation also explores the complexities of data clean rooms, the technical challenges they present, and innovative solutions like Snowflake. Patrik shares insights on data orchestration tools and emphasizes the importance of modern data infrastructures for efficient processing.