Patrick Woods

Patrick Woods, Co-founder and CEO of Orbit, shares his insights on community building as a strategic advantage in marketing. He emphasizes the importance of integrating community into existing business strategies rather than treating it as an isolated growth tactic. The conversation highlights how user engagement evolves into vibrant communities, using real-world examples. Woods also discusses aligning community goals with business metrics and the transformative power of community-led efforts in driving innovation and competitive differentiation.