Patrick Walls

Patrick Walls, founder of Starter Story, discusses his transition from selling advertising to offering one-time payments for permanent access to his content archives, helping him achieve $1.5 million in annual revenue. Bradley Hope shares insights on funding and adapting narrative projects across multiple formats. The podcast explores Starter Story's evolution, revenue diversification, and the success of mid-roll ads. It also delves into the costs of producing a narrative podcast and the challenges of optioning intellectual property in the film industry.