David Fubini, a Senior Lecturer at Harvard Business School, and Patrick Sanguineti, a Research Associate and co-author of the Keurig case study, dive into Keurig's rocky journey from innovation to stagnation. They discuss the company's strategic missteps and the pivotal leadership changes following its acquisition by JAB Holding Company. Key topics include the introduction of the controversial Keurig 2.0, the strategic options for growth, and the challenges of merging with other brands like Dr. Pepper. Their insights on revitalizing Keurig's brand in a saturated market are particularly compelling.
