In this conversation, Patrick “Pops” Garrett, Founder and CEO of DrinkCurious, shares inventive strategies for using bourbon tastings to enhance sales engagement. He delves into how virtual tastings can attract clients and improve word-of-mouth promotion. Pops highlights the cultural significance of bourbon and its renaissance in popularity, influenced by media. He also discusses gamification in tastings to deepen client connections and the flexibility of hosting both virtual and in-person events, making bourbon a unique tool for relationship building.