Join Patrick McAndrew, a moderator at the Life's Work event who specializes in business strategy, as he chats with Rich Webster about vital entrepreneurial insights. They dive into the power of selling outcomes instead of mere deliverables and challenge the notion of 'charging what you're worth.' Discover the 'Line In The Sand' test for client selection and the intriguing dynamics of turning down big money. The discussion even tackles the cautious approach to AI in business. Prepare for enlightening strategies that could transform your professional journey!