Patrick Johnson

Patrick Johnson, an engineer and brand builder, shares his unfiltered insights into the evolving landscape of e-commerce. He critiques the oversaturation and sameness plaguing DTC brands, emphasizing the need for true personalization and authentic engagement. Patrick discusses how AI is reshaping creativity in marketing, often to the detriment of originality. He also highlights the importance of genuine community building and understanding customer motivations, while reminding brands that bundling without strategy is merely 'vibes'.