Patrick Jenkinson

In an engaging discussion, Patrick Jenkinson, Commercial Director at Manchester United, and Thomas Peyer, Director of Growth at SCAYLE, explore the future of fan engagement through e-commerce. Patrick reveals how Manchester United is pivoting to in-house e-commerce to offer tailored experiences to its vast global audience. Thomas shares insights on SCAYLE's tech innovations, enabling seamless shopping and content integration. The conversation also highlights the evolving landscape of retail, underlining loyalty programs and technology as key drivers of fan loyalty.