Patrick Edmond

Managing Director of Altair Advisory and chief marketing officer of Future Energy Global. Expert in sustainable aviation fuel and aviation demand management.

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Mar 6, 2025 • 56min

Is demand management in aviation a myth or reality?

Join Patrick Edmond, Managing Director of Altair Advisory and expert in sustainable aviation fuel, along with moderator Dirk Singer of SimpliFlying in a lively debate on aviation demand management. They explore the tension between airline growth and climate goals, dissect the 'guilt premium' in sustainable fuel adoption, and discuss the frequent flyer problem as a key contributor to emissions. Their insights also touch on the relationship between ticket pricing and travel behavior, emphasizing the urgent need for systemic changes to balance profitability with sustainability in air travel.