Patrick Cumming

Patrick Cumming, the Head of Marketing at KlientBoost and co-host of Client Boost Kitchen, shares invaluable insights on the pitfalls of paid advertising in the SaaS world. He stresses the necessity of having strong product-market fit before investing in ads, warning against the dangers of advertising without demand. Cumming introduces a five-step framework for creating effective ads and highlights the importance of targeted audience strategies and timing. He also discusses common mistakes when scaling ad campaigns, emphasizing data-driven approaches for maximizing ROI.